DSNW NewsE-CommerceHyvä ThemeWeb design
Client Overview
Luxury24-7.com is an established leader in the luxury retail space, renowned for its exclusive products and exceptional user experience. However, as online competition intensified and customer expectations evolved, the site’s performance and speed began to impact user engagement and conversions.
The Challenge
Originally built on an Amasty-based Jet theme (often equated with the default Luma theme for Adobe Commerce/Magento), Luxury24-7.com faced several challenges:
• Suboptimal Page Speed: Despite robust backend capabilities, the legacy theme struggled to deliver fast load times, negatively affecting both user experience and SEO.
• Performance Bottlenecks: The site experienced delays due to bulky frontend assets, impacting mobile and desktop performance.
• Limited Scalability: As the business grew, the existing platform’s limitations began to hamper potential expansion and innovation in user experience.
With an eye on future growth and a commitment to delivering an impeccable digital experience, Luxury24-7.com sought a modern, high-performance solution that could seamlessly integrate with Adobe Commerce.
Our Approach at Digital Studio NW, LLC
As seasoned Adobe Commerce/Magento developers and proud bronze partners with Hyvä, Digital Studio NW, LLC was ideally positioned to spearhead this transformation. Based in Portland, Oregon, our decade-long experience in crafting high-performance e-commerce solutions allowed us to design and implement a strategy that would:
1. Transition to the Hyvä Theme:
• Modern Architecture: The Hyvä theme is built with a focus on simplicity and speed, employing a leaner, more modern codebase.
• Optimized Frontend: By replacing the heavy legacy components of the Amasty-based Jet theme, we streamlined frontend delivery, eliminating unnecessary JavaScript and CSS overhead.
2. Enhance Google PageSpeed Performance:
• Asset Optimization: We rigorously optimized images, fonts, and scripts, ensuring that the site loads quickly across devices.
• Code Refinement: Our team refactored custom modules and third-party integrations to align with Hyvä’s best practices, reducing render-blocking resources.
• Progressive Web Techniques: Implementing modern web techniques such as lazy loading and asynchronous data fetching contributed to faster initial load times.
3. Maintain a Seamless User Experience:
• Responsive Design: The switch to Hyvä enabled a more responsive and adaptive design, crucial for engaging users on mobile devices.
• Preserved Branding: While the underlying technology was overhauled, we ensured that Luxury24-7.com’s brand identity and luxurious aesthetic remained front and center.
The Results
The transformation from an Amasty-based Jet theme to the Hyvä theme yielded significant, measurable improvements:
• Dramatic Increase in Google PageSpeed Scores:
• Desktop: Scores improved by over 40% on average, reflecting the efficiency of the optimized code and asset management.
• Mobile: With a leaner, faster-loading site, mobile scores saw similar significant gains, translating to a better mobile shopping experience.
• Faster Page Load Times:
• Load Time Reduction: Average page load times decreased by nearly 50%, reducing bounce rates and enhancing customer engagement.
• Enhanced User Engagement:
• Improved Conversion Rates: The performance enhancements contributed to a noticeable uptick in user engagement and conversion rates, as visitors experienced a smoother and faster checkout process.
• SEO Benefits: The improved PageSpeed scores and overall site performance have positively influenced search rankings, driving increased organic traffic.
“The transition to the Hyvä theme, managed expertly by Digital Studio NW, LLC, has been a game-changer for Luxury24-7.com. The improvements in load times and overall performance have not only enhanced our customer experience but have also given us a competitive edge in the digital marketplace.”
Shelley Rodriguez
Executive Director
Conclusion
Luxury24-7.com’s journey from an Amasty-based Jet theme to the modern, streamlined Hyvä theme demonstrates the critical role of frontend performance in e-commerce success. Through a carefully planned and executed strategy, Digital Studio NW, LLC delivered:
• A robust technical transformation that significantly improved page speed and user experience.
• A scalable solution designed to grow with the brand, ensuring long-term success in a competitive market.
• A partnership model that leverages years of expertise in Adobe Commerce/Magento development and Hyvä theme implementation.
This case study underscores our commitment to delivering high-performance e-commerce solutions that not only meet but exceed client expectations. If you’re looking to elevate your digital storefront’s performance and user experience, let Digital Studio NW, LLC show you what’s possible with Hyvä and Adobe Commerce/Magento.
